The path to purpose is paved with remarkable questions.

And isn’t that what makes the world turn? Questions.

Interesting, fascinating, thought-provoking questions.

Questions that lead you somewhere new.

Somewhere unexpected. Somewhere different.

Questions that shift the needle. Shift the mindset.

Why and why not? Questions that explore possibility

and impossibility.

Because that’s what questions do. They interrogate.

Seeking only to move everything forward.

Businesses. Society. Humanity.

And inevitably, they lead you

down a path only you can walk.

Your purpose.

So, what’s the most important question

your brand could ask today?