We unbanked banking.
As a behavioural brand, Discovery disrupts markets by rewarding healthier behaviours in every aspect of our consumers’ lives.
Discovery wanted to introduce this philosophy into the South African banking sector, ushering in a new way of banking.
Complication
The banking sector in South Africa was already saturated. No one actually needed a new bank. So we created a bank people wanted to be a part of.
Solution
A bank like no other. One that focuses on getting people out of debt and not into it. One that rewards them for saving more and spending considerately. A bank that motivates and incentivizes you to become financially healthier.
