We reinvented insurance.
Discovery Insure wanted to differentiate themselves from the rest of the market by introducing their unique Shared Value model into their insurance offering believing that it would benefit the consumer by making South Africa’s roads safer.
We identified the gap was that insurance is a category which displayed little innovation in terms of its product offerings and communications. It was largely price and rewards driven.
We created an overarching strategy that effectively relaunched Discovery Insure. This strategy was then brought to life through a series of commercials designed to communicate Discovery’s many first-to-market technologies, product innovations and customer-focused incentives.
Impact of the workpiece
Lead generation increase by 30% within the first 2 weeks
Leads increased by 40% overall
The highest lead generation levels on record