Who let the dogs out? We did.
Dotsure.co.za is South Africa’s leading pet insurer, constantly creating new innovations in pet insurance. As such, we wanted to raise money for Animal Anti-Cruelty League and create an event where owners and pets could enjoy a day out, while offering health checks for their pooches.
Because of safety concerns in South Africa, it is difficult for dog owners to walk their dogs at night-time, even though it is the most convenient time.
So, on the 29th of February 2020, we hosted a safe event where over 1500 dogs lit up Joburg streets with LED collars as they, and their two legged tagalongs, took part in the first ever.
Impact of the workpiece
Lead generation increase by 30% within the first 2 weeks
Leads increased by 40% overall
The highest lead generation levels on record