We brought Flora's heart front and centre!
We know flora is the heart health brand, but we needed to change it from being a reactive brand to a proactive one.
More than that we aimed to pluck Flora from the blur of bygone butter designs and launch it straight in to a modern retail environment, making the pack itself a conceptual marketing asset.
Strategically and creatively, we needed to bring our hearts, and our connection to them, to the forefront.
People have a habit of ignoring their heart health, until it’s too late. When healthier eating habits stop having an effect. We don’t think about our hearts and what they need until something happens to them.
Taking away the clutter and using simple shades for each variant, we made a clean and clear statement, especially for a margarine pack. We highlighted the Heart Foundation logo and core reasons to believe… to emphasize, Flora is about heart health. We created movement, with a pulsing heartbeat design. A design that echoes waves pulsing from the centre of a healthy heart.