We got Mzansi's heart beating
Help South Africans maintain their heart health while in lockdown.
Complication
Due to the unprecedented and overwhelming COVID-19 Pandemic, the whole country… wait… the whole world had shut down including production, making creating engaging, relevant content that much harder.
Solution
The Virtual Cooking Show. Stay home, stay healthy, stay happy with Flora. With three teams working remotely, from strategists, animators, community managers and more, we were on air in exactly 12 days from the original briefing session. Seamlessly creating a light-hearted approach to the relentless lockdown, living with a 30-day challenge using 7 influencers, showcasing how to use Flora in new and exciting ways. Ultimately making history with the first-ever live-simultaneous campaign!
Impact of the workpiece
From 1.4 million digital impressions, live TV airings, a 1:21 return on investment and an 18.84% click-through rate to Flora’s recipe pages (the average is 3%), we increased online sales with a top South African retailer by 1025%.
So, in the end, there were more healthy meals and healthier, happier families living in lockdown.