We rocked SA for 3 minutes.
FNB needed help with converting and switching customers. They wanted to do this whilst simultaneously uplifting the morale of the country.
Our campaign was targeted primarily at the youth but it became clear to us that our youth didn’t have a voice anymore.
So we decided to give them one by approaching them and asking how they felt about South Africa. We used their responses to piece together a speech and flighted it simultaneously across all local broadcasters. It was a massive victory for out youth.
Impact of the workpiece
recall after 5 days
of respondents liked FNB more
news and media items in 1 month
increase in new accounts