We turned retail into a movement.
Legit, a retail fashion franchise, was finding it difficult to resonate with young women, who were the core target group.
Though the franchise offered quality clothing in line with the latest trends and styles, it didn’t stand for anything more than good clothing. And with many other fashion retail outlets offering lower prices, or limited edition items, Legit needed to differentiate itself in order gain loyal customers.
We turned the brand from a retail fashion outlet into a fashion statement. A statement that stood for, supported, and empowered women.