We made a legend more legendary.
After having recently launched 4G LTE in Cameroon, MTN needed a strong follow-up campaign to continue to build brand affinity and establish its leadership status in the region.
Cameroonians, at the time, were in a football frenzy. We needed to stand out from among the clutter and position MTN as the only network that as great as the beautiful game itself.
We built our campaign around the one thing Cameroonians love more than football – their biggest football star, Samuel Eto’o. Having led the national team to many victories as their captain, and crowned as African Player Of The Year four times. His amazing feats on the pitch were the perfect metaphor for the impossibly fast speeds on MTN.