We caused some mild trouble.
As one of South Africa’s most loved brands, Nando’s has traditionally addressed major issues in numerous successful campaigns.
Complication
With a smaller budget than their previous campaigns, we needed to make the most of our media spend, creating the same talk-ability that their advertising is known for.
Solution
We used our paid-for media to give a voice to the people. We used it to say things and have opinions on subjects that even the journalists wouldn’t touch.
