We caused some mild trouble.
As one of South Africa’s most loved brands, Nando’s has traditionally addressed major issues in numerous successful campaigns.
With a smaller budget than their previous campaigns, we needed to make the most of our media spend, creating the same talk-ability that their advertising is known for.
We used our paid-for media to give a voice to the people. We used it to say things and have opinions on subjects that even the journalists wouldn’t touch.
Impact of the workpiece
we turned weakness, into our strength
our campaign reached a 3rd of the population
2nd most watched global Youtube video in August 2014