Marketing Communication News – MetropolitanRepublic lives up to its reputation, produces industry acclaimed campaign for SA Tourism under lockdown

Refusing to compromise the speed, agility and commitment to quality on which it has built its reputation, MetropolitanRepublic has delivered five inspiring and empathetic television commercials for South African Tourism (SA Tourism) in as many weeks, all of them under lockdown. The campaign has been lauded by many industry commentators as well as the domestic and international…

Modern Marketing – Digital TrendCamp: Determining Your Brand Through Social Media Data

Our Modern Marketing Digital TrendCamp video features Ciaran Mckivergan, CEO and founding partner of 8909 Digital (a Metropolitan Republic company), whose video focuses on how companies can use existing data to connect with their audience, including determining their brands through social media data. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more…

MarkLives – #AdChamps of the Month May 2020

by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that’ve connected and engaged with us during lockdown — Vodacom (Ogilvy Joburg), South African Tourism (MetropolitanRepublic), Spur (99c) and Dunlop (FCB Durban) — plus two honourable mentions, Toyota South Africa (FCB Joburg) and Willowton Group (Ogilvy Durban). This marvellous ad starts…

Bizcommunity – Challenger Type – The Local Hero

Sometimes local travel, isn’t about travelling at all. When it comes to destination brands, especially in relation to tourism, the everyday normal is to make the link with the role they play in attracting foreign visitors. While this is certainly a key objective of South African Tourism, this Challenger company also stimulates local travel and…

Bizcommunity – #OrchidsandOnions: Unity against Covid-19

There’s nothing like a good crisis to bring out the best in brands … and a number of our household name companies stepped up this week to throw their weight behind President Cyril Ramaphosa’s plea for people to stay at home. Most of the good ads I’ve seen stick to the message and only subtly…

MarkLives – #AdChamps of the Month Apr 2020

by Kyle de Waal & Morgan Botha. Things are tough right now, with South Africa under covid-19 lockdown, so here’s our choice of brilliant ads that connect and inspire: Chicken Licken (social distancing), Pick n Pay (reminding us not to panic buy), Nando’s (inspiring us all), South African Tourism (reminding that we’ll be able to travel…