Bizcommunity – SA Tourism appoints new marketing, communications agencies

South African Tourism (SA Tourism) has announced the appointment of marketing and communications agencies to assist it with building the brand both locally and internationally. Each of the agencies that have been appointed subcontracted 30% of its scope and billing to a small black-owned business in order to comply with their commitment to empowering small…

MarkLives – EXCLUSIVE: South African Tourism awards account

The marketing and communications account for South African Tourism (SA Tourism) has been awarded to seven different agencies across mutiple disciplines, with each further subcontracting to a black-owned agency. MetropolitanRepublic becomes the creative agency, Grey Advertising gets strategy and The Mediashop will handle media strategy, planning and buying. Digital will be serviced by Digitas Liquorice; and communications — split into brand…

Mail & Guardian – SAT advert acknowledges South Africans’ lockdown sacrifices

Freedom of movement; the dignity of work; the joys of travel and experiencing wide open spaces; the human interactions of friendship and of love beyond the four walls of home are all hard-won freedoms for South Africans. But in the past few weeks, the nation has had to put these aside. Ahead of an important…